Category-changers: HTC introduces new mid-range Desire 601 and entry-level Desire 300
New HTC BoomBassTM supercharges BoomSoundTM for the ultimate HTC One® audio experience
London, 3 September 2013 – HTC, a global leader in mobile innovation and design, today announced the addition of the HTC Desire 601 and HTC Desire 300, to its popular smartphone family enabling consumers to enjoy a premium experience at any price point. Changing the face of the mid-range, the HTC Desire 601 introduces LTE speeds and innovative features from the flagship One family, including HTC ZoeTM with Video Highlights and HTC BoomSound. Setting a new standard for entry- level smartphones, the HTC Desire 300 offers a powerful, large-screen browsing experience and HTC BlinkFeedTM.
In addition to extending its range of affordable Desire smartphones, HTC is also bringing new choice and performance enhancements to its acclaimed HTC One family. HTC BoomBass, a Bluetooth subwoofer, combines with the One family’s HTC BoomSound to offer a fully-immersive audio experience like no other. A new ‘Vivid Blue’ HTC One and One mini also introduce a bold new option for those who want a handset that stands out from the crowd.
“For the last 17 years HTC has challenged the mobile industry to develop innovations that change the way in which people use their mobile phone. Now we’re not only changing the way people view the mid-range and entry-level market but setting the bar even higher when it comes to our premium devices and capabilities,” commented Peter Chou, CEO of HTC Corporation. “We are committed to offering the most innovative portfolio of products on the market. Our Desire family has become synonymous with affordable quality. Offering some of the most advanced capabilities of any smartphone, these phones truly represent premium quality in a more affordable price bracket.”
HTC Desire 601: A powerful value smartphone for everyone
The HTC Desire 601 comes complete with many of the features that have led the HTC One to be crowned the best phone in the world. HTC BlinkFeed, HTC Zoe with Video Highlights and HTC BoomSound make this the most advanced mid-range smartphone available on the market today.
The rear-facing 5MP camera captures HTC Zoes, bringing images to life in three-second videos. The simple editing capabilities of HTC Zoe support advanced features such as Sequence Shot, Always Smile and Object Removal, making it easy to achieve incredible results with minimal effort.
Video Highlights takes the camera experience to the next level by creating highlight reels displayed on the HTC Desire’s 601’s 4.5″ qHD screen. Accompanied by a range of pre-set themes for a more personal memory, these stunning 30-second video montages are simple to create and instantly sharable.
Superfast streaming, sharing and browsing
The HTC Desire 601 combines a Qualcomm® SnapdragonTM 400, dual-core, 1.4GHz processor and LTE connectivity to enable superfast HD video and music streaming with no compromise on quality. Changing the way you experience media on the go, dual, front-facing HTC BoomSound speakers join with the large screen to create a completely immersive audiovisual experience. Delivering richer, sharper tones, the raw power of the speakers lets you take the “big screen, big sound” home entertainment experience with you, wherever you go.
Nice, the 601 looks to have really good specs for a mid range phone. Could be the phone to get with a PayG sim from Three when they turn on 4g. The processor is the same as the HTC one Mini and the S4 Zoom so should be pretty smooth.