The day Google destroyed the Microsoft announcement.. with a chocolate bar

Feet up, watching TV last night, I couldn’t help notice something. Until early evening, the tech websites, news channels and Twittersphere was awash with one thing – the fact that Microsoft had splashed £4.6 billion on the Nokia mobile business.

£4.6 BERILLIONNN

That’s a lot of money. A huge step. It’s turning Microsoft into a device manufacturer and gives them access to patents and mapping services. Microsoft chief exec, Steve Ballmer, called it a “big, bold step forward”.

Then.

Then something happened. Something that would probably make Ballmer throw some more chairs.

A chocolate appeared.

The day Google destroyed the Microsoft announcement.. with a chocolate bar

Google had kept it secret and told almost everyone that it would be called “Key Lime Pie”. The story behind the naming is so simple and perhaps a bit weird. John Lagerling, director of Android global partnerships, found that late-night coding sessions involved a lot of KitKat chocolates. So, they called the Nestle UK advertising agency and asked whether they’d be interested in a tie-up. Nestle took less than an hour to make the decision and boom, the deal was done.

That’s it. That’s how simple it was. Now, just hours after Microsoft have spent £4.6 billion to push their mobile efforts uphill, Google have utterly blown away any Nokia press coverage with a quick phone call to a chocolate company.

The day Google destroyed the Microsoft announcement.. with a chocolate bar

Staggering. Utterly staggering.

So, if you want some chocolatey four-finger action, grab yourself a KitKat and visit android.com/kitkat where you could win one of a thousand Google Nexus 7 tablets or one of 50,000 £5 credits for Google Play. Oh, and don’t talk to me about the KitKat made by Hersheys in the USA. That chocolate just ain’t the same. 🙂

* – Yes, Apple kinda took some limelight too… noted. 🙂

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  1. David Lindsay
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