Orange have today announced two new own branded handsets for the European market.
The Orange Yumo and the Orange Hiro are being launched ” in response to customer demand for sophisticated smartphones at a more accessible price” although there are no plans to launch them here in the UK.
The Yumo is a 4G enabled handset running Android 4.1.2 and is powered by the Qualcomm MSM8930 dual-core 1.2Ghz chipset, it has HD Voice and 8GB memory expandable with Micro SD. It has a 5” IPS HD display (1280 x 720). Featured are the rear 8MP camera and a front 1MP snapper. The rear camera has 4x digital zoom, an LED flash and integrated autofocus. Video capture is 1080p at 30fps. The ususal bluetooth, GPS, and Wi-Fi are also onboard. The battery is a 2400mAh offering.
The Hiro has slightly weaker specs, running Android 4.2, it has a Mediatek MT6572 dual-core 1.3Ghz chipset, HD Voice and 4GB memory expandable with Micro SD. The screen is a 4.3” LCD IPS HD display (854×480) and the rear camera is 5MP whilst the front is 0.3MP. 4x Digital zoom is included as is an LED flash and integrated autofocus. Video capture is 720p at 30fps. The battery on the Hiro is 1700mAh.
These devices come hot on the heels of the news that Orange own branded smartphones out sell any other handsets in varying regions across Europe.
Orange smartphones top sales in European markets, range bolstered by the new Orange Yumo and Hiro smartphones
Orange is launching two new smartphones, the Orange Yumo and the Orange Hiro, which add to the highly successful range of own-brand smartphones available to Orange customers. Orange phones have been extremely popular, outselling all other smartphones this summer at Orange in Spain and Romania.
A growing range of Orange phones
Orange is bolstering its own-brand range in response to customer demand for sophisticated smartphones at a more accessible price.
This summer, the Orange Daytona smartphone sold 50% more than all other phones sold by Orange in Spain, whether feature phones or smartphones, outselling all other mobile brands. Likewise, the Orange Nivo was the best-selling smartphone in Romania, driving a significant jump in smartphone adoption in the country. Smartphone adoption is growing in Orange Romania, and smartphone sales saw a year on year increase of 101% amongst Orange customers due in part to the popularity of the Orange San Remo and Orange Nivo.
Globally, the market share of Orange smartphones has increased by nearly 40% year on year – and Orange smartphones are one of the fastest growing brands sold by Orange across its footprint.
Building on this success, Orange is launching the Orange Yumo, the second 4G phone in the Orange phone portfolio, starting in Spain and Romania; and the Orange Hiro, one of Orange’s most affordable Android smartphones yet, in France, Spain, Slovakia and Romania.
“Our customers are clearly telling us that they want the best smartphone experience, but that value for money is increasingly important. The popularity of Orange smartphones across our European markets shows that we are delivering phones with great performance and cutting edge features like 4G, combined with the right package of services and the right price, “ said Yves Maitre, Executive Vice President of Mobile Multimedia and Devices, Orange. “The 4G Orange Yumo will allow many of our customers to experience 4G for the first time, and the Orange Hiro will provide an outstanding smartphone experience to our customers who may be trying their first smartphone.”
The super-fast Orange Yumo
Following the launch of Orange’s 4G networks in Romania and Spain, the 4G Orange Yumo is perfectly timed to give Orange customers the opportunity to use super-fast 4G internet. Orange currently operates 4G networks in 9 countries globally[1], and is continuing to rapidly deploy 4G across its European footprint.
The sleek smartphone comes with the Android Jelly Bean operating system, and features an ample 5” HD screen, HD voice, and an 8 megapixel camera. Inside, the phone includes 8GB of storage and a dual-core 1.2GHz processor.
The Orange Yumo will be available from November, initially in Spain and Romania. Exact pricing will be announced with local availability.
The compact and slim Orange Hiro
The Orange Hiro features a slim 7.9mm profile, a bright 4.3” IPS screen, and is powerful enough to give customers a great Android experience (featuring the Jelly Bean operating system) at an affordable price. It also features a 5 megapixel camera, a dual core 1.3 GHz processor, and HD voice giving customers crystal clear call quality.
The Orange Hiro will be available from November in France, Spain, Slovakia and Romania. Exact pricing will be announced with local availability.
A unique and easier to use Orange experience
All Orange smartphones are designed to be easy to use for both experienced and first-time smartphone users:
- New Orange Home screen with standard and easy modes. Easy mode will be a new feature in all Orange phones starting with the Orange Hiro, and provides a simplified and clear user interface designed to help first-time smartphone users learn how to get the most of their phone.
- Orange Gestures come as standard on all Orange smartphones and is the unique Orange feature allowing customers to draw natural and intuitive gestures on their home screen to quickly access their favourite contacts, applications, and services.
- Orange Assistant takes customers through the initial setup of their smartphone and has been updated to provide additional tutorials and on-going hints and tips for first-time users. Customers can also go back to Orange Assistant at any time to get help and tips.
1) Spain, France, Mauritius, Luxembourg, Moldova, Romania, the Dominican Republic, the United Kingdom (EE), and Uganda
about Orange
Orange is one of the world’s leading telecommunications operators with sales of 43.5 billion euros in 2012 and has 166,000 employees worldwide at 30 September 2013, including 102,000 employees in France. Present in 32 countries, the Group has a total customer base of more than 232 million customers at 30 September 2013, including 175 million mobile customers and 15 million fixed broadband customers worldwide. Orange is also a leading provider of global IT and telecommunication services to multinational companies, under the brand Orange Business Services.
