* “We’ll send you a brand new HTC One to keep if you mention our pre-order page”, they tell me.
Well, OK then. Yes indeed, the new HTC One will indeed be available from selected London stores from 4PM on Tuesday 25th. The new HTC device will be officially unveiled in London and New York earlier in the afternoon and then you can go and get it just minutes after in Westfield Stratford, Westfield White City, Oxford Circus, Centrepoint and Tottenham Court Road. They’ll actually be transporting the new HTC One (M8) devices from the big launch event to the stores, where you can buy them direct.
Even Mr Selfridge will be selling it, as the Carphone Warehouse at Selfridges will be offering the device at around 4PM too.
Now, this is all well and good, but if you don’t live or work near London you’re going to have to wait a bit. You can, however, get the device from one of the 770 Carphone Warehouse stores or online “shortly afterwards”. Perhaps, dear reader, that’ll be April 1st, as per the earlier mumblings?
Full press release below.
* – I made this up.
All New HTC One Available from Carphone Warehouse on 25th March Announcement Day
London, 18.03.14: In a retail first move, Carphone Warehouse has revealed that the new HTC One (M8) handset will be available from selected stores from around 4pm on Tuesday 25th March – just minutes after it is officially announced.
The new HTC flagship device will be officially unveiled by the manufacturer at special events in London and New York earlier that afternoon. Shortly after, the new HTC One (M8) handsets will be transported directly from the venue of the launch announcement to six Carphone Warehouse stores in London. Westfield Stratford, Westfield White City, Oxford Circus, Centrepoint and Tottenham Court Road stores will all be hosting special events celebrating the HTC launch with entertainment and giveaways as well as the first chance for customers to get their hands on the new device. Carphone Warehouse at Selfridges will also be stocking the handset from the same time.
Full information including videos of the new handset will be shared on http://www.carphonewarehouse.com and customers will be able to order the HTC One (M8) over the phone from the same afternoon, before it is available from all 770 Carphone Warehouse stores and to order online shortly afterwards.
A Carphone Warehouse spokesperson comments, “The HTC One is an award winning handset that set the bar for design during 2013 and made many sit up and take notice – the new HTC One M8 is likely to continue that trend and will cement HTC’s future as a heavy-hitting smartphone manufacturer. We know how keen customers are to get hold of the latest tech as soon as possible and that is why we are so excited to be able to offer the new HTC One so quickly after it is unveiled.”
Customers can pre-register their interest in the new HTC One (M8) now at http://www.carphonewarehouse.com/help-support/advice-and-news/news/launchpad-rumours/htc-rumours