Hannspree move into the smartphone market

Hannspree have today announced their intention to enter the budget Android smartphone market. They already have a range of Android tablets and monitors under their belts so the move into smaller devices makes sense. Also considering that their sister company Hannstar make a range of displays as well, it really makes sense. Whether or not this smartphone will be any good though remains to be seen.

Spec wise it’s meant to be as follows:

– Model name: SN50MC1.
– 5” HD IPS, 1280×720
– CPU OctaCore 1.7 Ghz
– Memory 1GB RAM
– 16GB Int. Memory
– Dual Camera 8 Mpx – 2 Mpx
– Android 4.4 Kit Kat

Hannspree have said several times in their press release that the smartphone will continue their style of cheap pricing approach to the market, so it could all go disastrously wrong or we could have another Moto G on our hands. Only time will tell really.

Worryingly they’ve said the following about availability:

Official announcements for all new Hannspree mobile devices will be sent out in Q4.

It sounds like Hannspree are hoping for IT Vendors to sell the phone as opposed to networks. As Martin Kent, UK Territory Manager, Hannspree UK Ltd said the following.

“Consumers are much more educated about technology and the options available to them. They are no longer solely driven to make hardware decisions based on operator contracts in fact their choice of hardware is becoming their number one priority. Consequently the market should soundly follow in the same footsteps as the Tablet PC market whereby IT retailers adopt, market and support products. Many large IT distributors already have prominent and successful mobile divisions, so there is an established channel in place for us.”

Show Press Release (596 More Words)

Hannspree expands its mobile device portfolio to include Smartphones

NEW 3G Tablet PC enters the HANNSpad series while Hannspree launches its FIRST Smartphone to market

Hemel Hempstead, UK. 10th September 2014.Consumer Electronics manufacturer and display technology specialist Hannspree ispreparing to expand its mobile device portfolio during Q4 2014. The company will unveil its first entry into the Smartphone market as well as announce new Tablet PCs entering the established and popularHANNSpad Tablet PC series including the first Hannspree model to support 3G.

New Territory
Moving into the Smartphone market is a logical step for the consumer electronic brand which has already made a permanent mark on the Tablet PC market. Thanks to Hannstar, Hannspree’s parent company; a global leading producer of small sized glass for smartphone vendors and touch sensor technology, Hannspree already has the vertical integration of 50 per cent of the actual Smartphone product. With big market growth expectations over the next six or seven years the company feels the timing is right to position the Hannspree brand to compete in this market.

Hannspree will bring to market products with affordable, competitive/entry-level price points utilizing it capabilities to do so with the backing of Hannstar’s technological prowess. This aggressive strategy has already proven effective by Hannspree’s monitor, Tablet PC and previously its TV business. Hannspree has chosen to focus its attentions on the big screen Smartphone sector whilst it is still fairly niche. Hannspree believes this will give it a higher chance of penetration success. It is also confident that the demand for larger screens will grow substantially over the next few years, which should increase Hannspree’s market presence and brand recognition as a consequence.

The first Hannspree Smartphone model to be announced will feature a 5” HD IPS screen, a 1.7GHz Octa-Core CPU, and Android 4.4 (KitKat) while boasting Dual Sim Card support.

Martin Kent, UK Territory Manager, Hannspree UK Ltd commented:
“Consumers are much more educated about technology and the options available to them. They are no longer solely driven to make hardware decisions based on operator contracts in fact their choice of hardware is becoming their number one priority. Consequently the market should soundly follow in the same footsteps as the Tablet PC market whereby IT retailers adopt, market and support products. Many large IT distributors already have prominent and successful mobile divisions, so there is an established channel in place for us.”

HANNSpad updates
Success in the Education domain, including the recent NSS approved status announcement, as well as the more traditional business and consumer markets, sees Hannspree’s presence in the Tablet PC market at an all-time high. Hannspree has every confidence that it will continue to establish as a leading Tablet PC manufacturer and the roll out of a new line of models under the HANNSpad series umbrella is its next move. In Q4 a number of new Tablet PCs will hit shelves across Europe as a result of technological advancements and consumer demand, most notably the new HANNSpad SN1AW72 which is Hannspree’s first Tablet PC to support 3G and GPS functionality.

Hannspree chose to position itself in the Tablet PC market as a large screen supplier with cost effective models ranging from 10.1” to 13.3”. The new HANNSpad models will share this same winning formula.

Official announcements for all new Hannspree mobile devices will be sent out in Q4.

5” Smartphone
Model name: SN50MC1.
Highlights: 5” HD IPS, 1280×720, CPU OctaCore 1.7 Ghz, Memory 1GB RAM – 16GB Int. Memory, Dual Camera 8 Mpx – 2 Mpx, Android 4.4 Kit Kat

10.1” 3G Tablet PC
Model name: SN1AW72
Highlights: 10.1” HD IPS, 1280×800, CPU Quad Core 1.3Ghz, 3G + GPS function, 8Gb, Dual Camera 2Mp – 5Mp, Android 4.4 Kit Kat