It seems that Microsoft have started the process of moving the business and branding from Nokia to Microsoft directly.
If you head over to Nokia’s UK website you now get redirected to Microsoft’s own website. This doesn’t come as a complete surprise, there have been rumours that new phones wouldn’t be Nokia branded but rather Microsoft mobile, and ties in with our previous article detailing the changes, with Microsoft admitting..
As part of our phased transition, we will drop the manufacturer name [Nokia] from product references during the Holiday campaign.
Despite it not being a complete shock it is still sad to see one of the old stalwarts of the mobile industry brought to its knees, for a lot of people mobile phones meant Nokia and a lot of people still only buy Nokias.