Last week Amazon released its third quarter financial results. Amongst a great number of tedious statistical and fiscal matters was the curious fact that it had $83 million worth of unsold Amazon Fire Phones on the shelf. In fact, the fantastically awful sales figures have hit Amazon’s overall profits, or losses to be factually correct. In case you’re unsure, $83 million is an awful lot of phones.
Unperturbed, one senior figure at Amazon, speaking to Fortune magazine, has confessed that although the company got the initial pricing for the phone wrong (ie it was too high), there is still a strong desire to produce further handsets. As the aptly named Mr Limp remarked:
“We are going to keep iterating software features to get it better and better. Each release that we’re doing, we’re learning. Beyond that, I leave it out there to see what people think.”
Hands up if the anticipation is too much to bear…
Full article is here: http://fortune.com/2014/10/30/amazon-exec-fire-phone-priced-wrong/