There lies the problem. The U Play and the U Ultra handsets were good, but they didn’t end up in the hands of very many people. Likewise, the HTC U11 was also a very accomplished handset, but HTC face a fierce headwind from Samsung, Apple, Huawei and several other brands who are eager to get noticed.
So now, the HTC U11+ has been launched. It has a larger 6″ display 2880 x 1440 pixel screen (compared to the 5.5″ 2880 x 1440 pixel unit on the HTC U11) which has an 18:9 aspect ratio (instead of the 16:9 on the U11) and a larger 3,930mAh battery. The U11 had a 3,000mAh one.
The “squeezy” facility is still there, and the HTC Edge Launcher means that you can access the camera or another useful shortcut with one hand, despite the big screen.
The U11+ is waterpoof (IP68), with BoomSound, HTC USonic headphones and a glass back. Measuring in at 158.5 x 74.9 x 8.5mm and weighing 188g, it runs the very latest Android 8.0 Oreo with HTC Sense and has the same 12 megapixel camera as the U11 (12 megapixel HTC UltraPixel 3 with 1.4μm pixel). That includes “Ultraspeed Autofocus”, a BSI sensor, Optical Image Stabilization and ƒ/1.7 aperture with dual LED flash.
Up front, the camera isn’t the 16 megapixel unit we saw on the U11. This time it’s an 8 megapixel selfie shooter.
GPS, WiFi, Bluetooth and Quick Charge 3.0 are also part of the package.
The U11+ is powered by the same Qualcomm™ Snapdragon™ 835, 64 bit octa-core (2.45 Ghz) CPU and has two versions – either a 64GB storage 4GB RAM model or a 128GB storage, 6GB RAM unit. A microSD slot is available for more.
Meet the HTC U11 Life. It’s squeezy too, but is the smallest and lowest resolution screen of the three U11’s – a 5.2″ 1080 x 1920 pixel display. It’s a little thicker and smaller than the previous U11, and runs a slower Qualcomm Snapdragon 630 octa-core processor. There’s a smaller (2,600 mAh) battery and less storage. Either 32GB or 64G with either 3GB or 4GB RAM and a microSD card.
The OS, though, cuts down on the bulk. Sure, you still get that squeezy Edge Sense capability, and you still get HTC Sense suggestions, but Android 8.0 has Android One here, which means a more streamlined, secure phone without the unnecessary apps.
The main rear camera is a 16 megapixel ƒ/2.0 aperture unit, but you also get the same 16 megapixel one up front too.
Also in the deal is GPS, HTC USonic, WiFi and Bluetooth 5.0. Good to see NFC on here, even though this is clearly at the lower end of the product range.
However… what we don’t have, I can tell you, is an inbox overflowing with networks telling us they’re ranging either of these. That, sadly, was the problem with the U Play and the U Ultra, and they didn’t sell many. Here then, what I can tell you is that the HTC U11+ will be available in Ceramic Black, but you’ve got to wait until the 20th November to pre-order it, then it’ll cost £699. The HTC U11 Life 64GB model is on pre-order for £349.
HTC U11+: Even More Squeezed Into A Slimmer, Stunning Phone
Bigger Screen, More Battery, and More Fun Squeezed Into an Amazingly Slender, Liquid Surface Design – With All the Innovations You Expect From HTC
London, November 2, 2017 – 7:00AM GMT– You want to do more with your phone: watch more videos, play more games, snap more photos, share more of life’s experiences. For the person who always wants more, HTC today announced the HTC U11+, squeezing even more screen and battery into a more slender device. The HTC U11+ takes the popular HTC U11 and plus-sizes it with a 6” display, gigantic battery, and more in a stunning liquid surface body that is even slimmer than the HTC U11.
The HTC U11+ lets you enjoy even more of life on your phone with:
A bigger screen on a smaller device: a 6” display with 18:9 aspect ratio will make the HTC U11+ your new favourite way to watch movies and play games – and it still fits comfortably in your hand.
Do more of everything for longer: a 3,930mAh battery you can depend on will set your mind at ease as you do more of the things you love for longer.
Edge Sense is better than ever: Using the HTC U11+ is a breeze with one hand thanks to Edge Launcher, which lets you access notifications and all your apps with a single hand, and Edge Sense, which lets you squeeze to perform your most common useful actions.
Pushing the boundaries of design: Elegant glass back that provides a delightful, intimate look and feel.
And we squeezed in even more: Amazing cameras, intelligent voice assistants, the loudest ever HTC BoomSound with 30% more volume, HTC USonic earbuds with Active Noise Cancellation, IP68 weather-resistant liquid surface design, and the latest Android Oreo™ experiences with Qualcomm power.
The HTC U11+ will be available in Ceramic Black in the UK for pre-order for £699 on www.htc.com from 20th November. For more info visit www.HTC.com
Even more squeezed in
• The 6” screen on HTC U11+ makes this phone your new favourite way to watch movies and play games, and the 18:9 aspect ratio allows the large screen to fit comfortably in your hand. Content vividly comes to life on the colourful DCI-P3 display.
• Powered by the Qualcomm® Snapdragon™ 835 Mobile Platform with X16 LTE, the HTC U11+ also supports HDR10 video for vibrant imagery, so be ready to stay captivated.
• With one of our largest batteries yet, the HTC U11+ provides an increase of 30% in battery stamina.
• To make a big screen feel small, we’re giving you the best single-handed experience possible. Swipe anywhere on the home screen to access notifications and all your apps, and Edge Sense lets you use any app with a squeeze.
Edge Sense
• HTC U11+ features the highly acclaimed, ground-breaking technology Edge Sense. With a simple squeeze, you can launch the camera and snap photos, call up a voice assistant, open any app and much more.
• Not only can you take photos with Edge Sense, you can also set it to open your favourite app, such as Google Maps or Google Music, and squeeze to utilize almost any feature within that app.
• A squeeze opens Edge Launcher customized for easy and fast access to your favourite apps, contacts, and quick settings.
• You can also squeeze Edge Sense to access Google Assistant or Amazon Alexa2. No need to say “OK Google” or “Alexa,” just squeeze and ask your question to get nearly instant results.
• In China, HTC U11+ comes with Baidu DuerOS, upgraded with new features like searching for recipes of local dishes, local school admission eligibility requirements, EV charging station, and much more. You can even wake up Baidu DuerOS by voice when the screen is off.
Amazing cameras
• The HTC U11+ comes equipped with an even better camera than the HTC U11, which was awarded a remarkable DxOMark Mobile score of 903. The new improvements in HTC U11+ will reward you with spectacular and crisp image quality.
• Full-sensor phase detection autofocus on the HTC U11+ is the same technology found in top DSLR cameras, while HDR Boost technology produces dynamic photographs without slowing down.
• The new 8MP front camera incorporates the same powerful HDR Boost and noise reduction technology as in the main camera. Take great selfies with precise details and vivid colours – even in low light.
• The HTC U11+ offers the same award-winning video quality as the HTC U11. UltraSpeed autofocus captures clear video during action moments, and Acoustic Focus with 360° audio recording creates playback that sounds like you never left.
Powerful sound you can feel
• With HTC BoomSound and HTC USonic earbuds, you can enjoy powerful audio wherever you go. In fact, BoomSound on HTC U11+ is the loudest we’ve ever put on a smartphone – 30% louder than HTC U11 with richer sound and better dynamic range audio with less distortion.
• For the best listening experience, HTC USonic earbuds map your inner ear with sonar-like technology and tailors audio to fit you. Advanced Active Noise Cancellation built into HTC USonic earbuds works automatically to monitor environmental sound levels, quickly adjusting to compensate for new noises or disturbances.
A look and feel like no other
• The HTC U11+ is designed with the same eye-catching, award-winning liquid surface design as the HTC U11. Colors include a sleek Ceramic Black, eye-catching Amazing Silver, and an unprecedented new color: Translucent Black.
• With Translucent Black, we once again pushed the boundaries of what’s possible in design, delivering an all-new, elegant translucent glass back that provides a delightful, intimate look and feel. Admire the sheer inner beauty of HTC U11+ with a peak into the heart of the phone, plus a unique color gradient that adds a mysterious depth and an expression of true craftsmanship.
• Squeezing in more protection with a water and dust resistance rating of IP68, HTC U11+ is engineered to protect your phone no matter what unexpected elements life throws at you.
• HTC U11+ includes HTC U11+ Clear Shield. Designed to work perfectly with Edge Sense, the case lets you squeeze and interact with your phone any time while letting your phone’s beauty shine through and provides sleek yet
• Squeezing in more protection with a water and dust resistance rating of IP68, HTC U11+ is engineered to protect your phone no matter what unexpected elements life throws at you.
• HTC U11+ includes HTC U11+ Clear Shield. Designed to work perfectly with Edge Sense, the case lets you squeeze and interact with your phone any time while letting your phone’s beauty shine through and provides sleek yet dependable protection against damage, dirt, and dust.
The latest software + the most powerful hardware
• Enjoy the latest in Android technology with the new Android Oreo™ operating system installed on HTC U11+ from the start.5 Enhanced performance, optimized battery life, and new features, like Picture-in-Picture, are just waiting for you to try.
• Every HTC U11+ comes with the same Qualcomm® Snapdragon™ 835 Mobile Platform with X16 LTE, no matter where you are in the world.6 Enjoy breathtaking speed, jaw-dropping graphics, impressively smooth performance, and long battery life.
• Compared to HTC 10, HTC U11+ gets7:
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HTC U11 life with Android One: Premium Innovations Without Putting a Squeeze On Your Wallet
Squeezable Edge Sense, Amazing Cameras, Weather-Resistant Design, USonic Noise Cancelling Earbuds, and a pure Android experience designed by Google
London, November 2, 2017 – 7:00AM GMT– Building on the award-winning design and innovation of the flagship HTC U11, HTC today announced the newest member of the “U” family of smartphones, the HTC U11 life. Like its predecessor, the HTC U11 life is designed to reflect “U” – your drive, passion, creativity, and individuality – yet uniquely delivers flagship-quality features at a fraction of a flagship’s price, including the latest Google software innovations with Android One.
The HTC U11 life gives you the best innovations from the HTC U11 and more:
Edge Sense, the next dimension in touch interaction that lets you squeeze HTC U11 life to perform your most common useful actions, including Google Assistant.
Amazing cameras, with Phase Detection Autofocus and HDR Boost on the 16MP main camera for faster, clearer photos, and UltraPixel light sensitivity on the 16MP front camera for awesome selfies even in low light. Google Photos is also the default gallery, providing free and unlimited storage of high quality photos and videos.
Durable, weather-resistant liquid surface design, incorporating an acrylic glass back that stunningly transforms light with every movement you make – even in rain, snow, or dust with IP67 water and dust resistance1.
HTC USonic earbuds in-box, the most personal listening experience on a smartphone that adapts to your ears, in addition to built-in Active Noise Cancellation.
Get the latest from Google with Android One – enjoy the newest Android OS update, Android Oreo, right out of the box, bringing you a best-in-class software experience designed by Google.2
The HTC U11 life is available in Brilliant Black and Sapphire Blue for pre-order for £349 on www.htc.comfrom 2nd Nov in the UK. For more information, please see the following pages or visit htc.com.
Edge Sense
HTC U11 life features the highly acclaimed, ground-breaking technology Edge Sense. With a simple squeeze, you can launch the camera and snap photos, get things done with Google Assistant3, open any app, and much more.
Not only can you take photos with Edge Sense, you can also set it to open your favourite app, such as Google Maps or Google Music, and squeeze to utilize almost any feature within that app.
You can also squeeze Edge Sense to access Google Assistant. Find a restaurant, check sports scores, and more. No need to say “OK Google” if you don’t want to. Just squeeze and ask your question to get nearly instant results.
HTC USonic
With the same experience as the flagship HTC U11, HTC USonic provides automatic Active Noise Cancellation, Hi-Res Audio certified 24-bit sound quality, and the ability to tune audio to your unique hearing.
The HTC USonic earbuds map your inner ear with an advanced sonar-like technology and then adapt the sound profile to your unique hearing.
HTC USonic incorporates Active Noise Cancellation, which reduces disruptions and distractions around you, so you can stay immersed in your music, videos or games. Active Noise Cancellation works automatically, continuously monitoring environmental sound levels and quickly adjusting to new noises or disturbances.
Amazing cameras
HTC U11 life’s 16MP main camera also includes Phase Detection Autofocus (PDAF) for fast focus speeds with reduced blur, and HDR Boost for more dynamic exposure range.
HDR Boost, first introduced on HTC U11, provides all the benefits of HDR without the lag. HDR Boost delivers clearer, more balanced pictures by taking multiple shots that measure the darkest shadows and brightest highlights without slowdown. HTC U11 life also includes 4K video capture and Temporal Noise Reduction technology for smoother, more vivid video.
The 16MP front camera combines high-resolution detail and HTC’s UltraPixel light sensitivity for brilliant selfies day or night. It also utilizes the same powerful HDR Boost and noise reduction as the main camera.
Weather-resistant liquid surface design
The HTC U11 life’s design is a continuation of our liquid surface design philosophy. HTC U11 life incorporates a highly durable, acrylic glass back surface that is crafted using Optical Spectrum Hybrid Deposition, a method of layering highly-refractive precious minerals across the phone’s back cover. The result is stunningly vivid colours that transform light with every movement you make.
The HTC U11 life incorporates the 3-axis symmetry concept of HTC U11 to give you a phone that is slim no matter which way you hold it. So not only is HTC U11 life beautiful, but it offers a comfortable grip as well.
The weather-resistant, IP67-rated design means HTC U11 life will be protected from the elements, so you can snap photos with a simple squeeze even in dust, rain or snow.
A simple, secure, and fresh experience designed by Google
The HTC U11 life brings you the best of Android from the start because it’s an Android One phone. Enjoy all the features of Android Oreo™ out of the box, like a secure phone featuring your favourite Google apps such as YouTube, Google Assistant, Maps and more. Plus, the Android One software experience is simple & easy to navigate and customize. Smarter, faster, & more powerful than ever, Oreo optimizes your battery performance so you can do whatever you love, longer.
The HTC U11 life is powered by the Qualcomm® Snapdragon™ 630 Mobile Platform, designed to support the performance you expect from a top-notch mobile processor: crystal clear graphics, high-quality streaming of HD movies, fast wireless speeds, and long-lasting battery life.4
Compared to HTC 10, the HTC U11 life gets close to 2 hours more video playback, 20 hours more music playback on the speaker, 14 hours more playback with headphones and close to 2 hours longer web browsing time via Wi-Fi.5