HONOR also showcases industry-leading innovations and AI capabilities with the HONOR MagicBook Art 14 and HONOR MagicPad 2.
Global technology brand HONOR today announced its groundbreaking AI-enabled hardware capabilities and a collaborative AI privacy protection architecture, showcasing its commitment to innovative empowerment in an AI-driven world, at IFA 2024. The event also saw the debut of HONOR’s latest AI-empowered flagship devices, including the HONOR Magic V3, the world’s slimmest inward foldable smartphone, as well as the sleek and artistic laptop HONOR MagicBook Art 14, and the cutting-edge innovative digital canvas HONOR MagicPad 2, and a stylish health tracker HONOR Watch 5.
George Zhao, CEO of HONOR.
AI is fundamentally reshaping our industry, enriching and creating new experiences that improves creativity and productivity for consumers all around the world, every day, Our role as a smart device provider gives us incredible access to consumers. Combined with our expertise in devices, it informs our AI roadmap, allowing us to create personal, intuitive, and more secure AI experiences that best meet their needs. Through all our new flagship devices, we hope to deliver human-centric AI experiences that consumers will find truly magical.
During the presentation, HONOR also highlighted its collaboration with Google Cloud.
We’re delighted to deepen our collaboration with HONOR,” said Matt Waldbusser, Managing Director of Global Solutions and Consumer AI of Google Cloud. By incorporating Google’s AI models and Cloud technology, HONOR is giving Magic V3 users the ability to experience exciting new possibilities with AI in their daily lives.
Bond Zhang, HONOR’s UK Managing Director, added
The Magic V3 is a game changer, and we are delighted that, for the first time in the UK, it will be available from all major operators in addition to our retail partners. Customer demand for foldable devices continues to grow so we are thrilled to bring true innovation to the UK with its industry leading thinness, weight and durability. We are also pleased to showcase our continued commitment to innovation with the HONOR MagicPad2, MagicBook Art 14 and Watch 5.
HONOR Magic V3: The World’s Thinnest Foldable with Robust Performance
Continuing to push the boundaries of foldable devices, HONOR introduced the all-new HONOR Magic V3, the world’s thinnest inward foldable phone with enhanced durability, battery, display and AI experience, to global consumers.
With a sleek folded thickness of 9.2mm[2] and featherlight body weighing just 226g, the HONOR Magic V3 rivals the slimness and weight of a flagship bar phone, ensuring utmost portability for users. This feat is accomplished through the meticulous application of 19 innovative materials and 114 microstructures, propelling foldable devices into a new era of precision and slimness. Featuring a dome-shaped octagonal camera module, the HONOR Magic V3 seamlessly combines the architectural beauty of dome structures with technological innovations. This camera module showcases a diamond cut, adding an element of elegance and sleekness to the device’s overall appearance.
Adding to its durability, the HONOR Magic V3 incorporates a Special Fiber into its body material, enhancing impact resistance by 40 times compared to other flagship bar phones while reducing the back cover’s thickness by over 30%. Moreover, featuring the proprietary HONOR Super Steel Hinge, the device can withstand up to 500,000 folding cycles and has attained the prestigious SGS Durability Certification. Fortified with the HONOR Super Armored Inner Screen and HONOR Anti-scratch NanoCrystal Shield, the HONOR Magic V3 is crafted to endure the rigors of daily use.
Equipped with a 6.43-inch external display and a 7.92-inch internal foldable screen, the HONOR Magic V3 delivers an immersive dual-use experience, offering an enjoyable visual journey to users. Dedicated to prioritizing user well-being and comfort, this device incorporates a range of innovative eye-comfort features, such as the world’s first AI Defocus Display technology, 4320Hz Risk-free PWM Dimming, Dynamic Dimming, Circadian Night Display and Natural Tone Display.
In addition, the HONOR Magic V3 is packed with an advanced 5150mAh Third-generation Silicon-carbon Battery, supported by the lightning-fast 66W Wired and 50W Wireless HONOR SuperCharge, ensuring users an uninterrupted and stress-free mobile experience. Featuring the innovative HONOR Falcon Camera System which encompasses a 50MP Periscope Telephoto Camera, a 50MP Main Camera, and a 40MP Ultra-wide Camera, the device promises unparalleled imaging quality and versatility for users seeking stunning smartphone photography.
HONOR Magic V3 offers a host of intelligent features. These include Magic Portal on Foldable, along with on-device AI enabled photography features like HONOR AI Motion Sensing for Lightning-fast shots, and the HONOR AI Portrait Engine for portrait enhancement. Collaborating with Google Cloud, HONOR enriches a range of productivity features supported by Google’s AI models and Cloud technologies to empower users to improve overall efficiency, including HONOR AI Eraser, Face to Face Translation, and Translation tools in HONOR Notes. These deliver on HONOR’s promise of a new era of AI-enabled versatility and productivity, catering to the evolving demands of business and professional users.
HONOR MagicBook Art 14: Unlocking AI-powered Future Productivity Elegantly.
Showcasing the Vine-leaf Curves Design and Satin Enamel Spraying Technology, this laptop is a marvel of lightweight engineering, incorporating cutting-edge platform-level AI features alongside robust hardware and software solutions, ensuring unmatched productivity and user experience. Translating the lightweight and slim characteristics synonymous with smartphones to laptops, HONOR is introducing the so far lightest and slimmest AIPC to the market. The HONOR MagicBook Art 14 showcases the pioneering Topology Lightweight Structure, weighing just approximately 1kg and measuring a slim thickness of 10mm. Boasting an alloy body crafted from magnesium and a keyboard constructed with titanium, this laptop epitomizes a perfect balance of lightweight design and durability.
Integrating an industry-leading Modular Camera Design, the laptop features a detachable magnetic configuration that enhances privacy and adaptability, delivering a wider and immersive visual journey. The HONOR MagicBook Art 14 features a captivating 14.6-inch HONOR FullView Touch Display boasting a crystal-clear 3.1K resolution. With an outstanding 97% screen-to-body ratio, the largest among 14-inch laptops, it guarantees an immersive and enriching viewing experience. Demonstrating HONOR’s commitment to users’ well-being, the display is equipped with the industry’s foremost eye protection technologies, such as 4320 High-frequency PWM Dimming, Dynamic Dimming technology, and E-book Mode, ensuring a comfortable and safe viewing experience.
In collaboration with Microsoft, the HONOR MagicBook Art 14 offers users access to the advanced Copilot features, including Intelligent Email Management, Data insight & visualization, and Real-time Transcription and Summarization, elevating productivity and efficiency. Further enhancing power efficiency, the laptop features AI-driven OS Turbo 3.0, optimizing power consumption by analyzing user behavior and adjusting performance strategies precisely, guaranteeing a powerful yet reliable laptop experience. Driven by HONOR’s Spatial Audio Technology and AI computing power, the HONOR MagicBook Art 14 redefines audio excellence. This technology combines Spatial Reconstruction and Sound Quality Equalization to create a lifelike audio environment. Coupled with advanced AI algorithms, the Bidirectional-enhanced Microphone Design ensures superior sound capture and noise reduction in any conditions, perfect for scenarios like group meetings and interviews, enabling users to enjoy an elevated communication and collaboration experience.
Powered by the high-performance Intel® Core™ Ultra 7 Processor 155H the HONOR MagicBook Art 14 adopts heterogeneous cores, featuring six performance cores, eight efficient cores, and two low-power efficient cores that can turbo boost the device to 4.8GHz, allowing the laptop to handle demanding tasks while delivering excellent battery-saving multitasking performance efficiently. It showcases a twofold enhancement in GPU performance and a 70% boost in AI performance, making it a reliable choice for users seeking high-performance laptop experiences. Adding to its versatility, the laptop comes with multiple ports including Thunderbolt 4, USB-C, USB-A, HDMI, and a 3.5mm Headphone/Mic jack, enhancing overall convenience and ensuring a seamless user experience. Moreover, housing a Heterogenous Battery Design, the HONOR MagicBook Art 14 Series improves space utilization by 30% while offering a robust 60Wh capacity that extends battery life for users.
HONOR MagicPad2: Perfect Integration of Productivity and Entertainment.
The HONOR MagicPad2 stands out with its impressive slim design, boasting an ultra-thin 5.8mm body and weighing just 555g, making it the ideal companion for on-the-go use. It features a 12.3-inch HONOR Eye Comfort Display with a 144Hz screen refresh rate, creating a visually stunning experience with enhanced smoothness and responsiveness across various content. Additionally, holding dual TÜV certifications, the tablet ensures optimal eye care through advanced innovations such as AI Defocus Display, 4320Hz high-frequency PWM dimming Circadian Night Display, and Dynamic Dimming functionalities.
The HONOR MagicPad 2 excels not only visually but also in its audio experience. The HONOR MagicPad2 is IMAX-Enhanced certified, ensuring a high-quality entertainment experience with stunning picture quality and audio by DTS, immersing users in cinematic audio-visual feasts anytime, anywhere on Disney+. By incorporating HONOR Spatial Audio Technology, the tablet features a widened sound field of 25% compared to its forerunner, enriching the audio experience for all users.
The HONOR MagicPad 2 is powered by the Snapdragon 8s Gen 3 flagship platform, excellently handling multiple tasks such as office work and gaming. The massive 10050mAh battery serves as a powerful backup for work and entertainment, complemented by 66W fast charging technology for rapid charging and efficient power consumption, giving users peace of mind.
The HONOR MagicPad2 runs on the new MagicOS 8.0, which is based on user intent-based recognition and possesses powerful AI capabilities, bringing users an unprecedented intelligent magical experience. The Magic Portal feature can predict interaction needs and recognize intentions in advance, allowing users to generate schedules or more tasks with just a long press and drag. From Voice to Text to Handwriting Beautification and Formula Recognition capabilities, the AI-driven office tools further enhance the HONOR MagicPad 2’s productivity, empowering users to achieve more in their daily endeavors.
HONOR Watch 5: Lightweight Design and Advanced Features.
HONOR also introduced the HONOR Watch 5, a blend of modern technology and sleek design. Weighing 35g, it measures only 11mm in thickness, making it lightweight and comfortable for all-day wear. The 1.85-inch AMOLED color display with a resolution of 450×390 pixels and 322 PPI supports full-screen touch operation, providing a vivid visual experience.
The HONOR Watch 5 features a Silicon-carbon battery, offering an impressive 15-day battery life with its 480mAh capacity. Powered by Turbo X Smart Power Management, it ensures efficient energy use. This watch also tracks essential health metrics, including heart rate and SpO2 levels, helping users monitor their well-being in real-time. With the AccuTrack positioning system, the HONOR Watch 5 significantly enhances GPS accuracy, offering users more precise activity tracking.
Colour and Pricing
Inspired by the wonders of natural landscape, the HONOR Magic V3 is available three stunning colorways Reddish Brown, Green and Black, starting at £1,699 in the UK and will be available from September the 5th via honor.com/uk, O2, Three, Amazon, Argos and Very.
The HONOR Magic V3 will also be available from both EE and Vodafone, with availability due to be announced in the coming weeks. For a limited time only, UK customers purchasing through one of HONOR’s retail partners will be able to claim Bang & Olufsen Beoplay HX headphones worth £549 with their purchase of HONOR Magic V3.
Customers who purchase HONOR Magic V3 from honor.com/uk, will not only be able to take advantage of a 24 month interest free offer, but for a limited time will be able to claim a £300 Discount Code plus a HONOR Magic-Pen, HONOR SuperCharge Power Adapter Max 66W and 6 Months Screen Protection worth £214.
Starting at £499, the HONOR MagicPad2 comes with two color options: Moonlight White and Black and will be available to buy in the UK from 5th September via HONOR.com. For a limited time, customers in the UK will be able to claim a £50 discount plus an HONOR Magic-Pencil 3, HONOR MagicPad2 Smart Bluetooth Keyboard and HONOR SuperCharge Power Adapter Max 66W worth £186. UK customer will also be able to choose from either 12 or 24 month interest free purchase options.
Available in Emerald Green, Starry Grey and White the HONOR MagicBook Art 14 while the HONOR Watch 5 will also come in three colors: Black, Gold and Green. Specific purchasing dates and pricing for the UK and Republic of Ireland for these products will be announced in the future.
For more information, please visit HONOR online store at www.honor.com.