195% growth in launch day sales compared to Magic V2 resulting in early second shipment required.
Following the EU launch of HONOR’s latest foldable device, the Magic V3 at IFA last week, Global technology brand HONOR today announced record breaking sales in the first few days from launch. According to data from HONOR.com, sales for the Magic V3 in the first day of trading in the UK were 195% higher than the same period for the previous foldable device, the Magic V2.
While stock is currently limited, especially for the unique ‘Reddish Brown’ colourway, which is exclusively available from HONOR.com, an additional, larger shipment is expected to arrive in Europe imminently. Customers can still purchase the Magic V3 from HONOR.com, network operators and other channel partners across the region.
Following the success of the Magic V2 launch in Europe earlier this year, which made the Magic V2 the most shipped foldable device in Europe in Q1 2024, the Magic V3 continues to push the boundaries of foldable devices. The all-new HONOR Magic V3 is the world’s thinnest inward foldable phone with enhanced durability, battery, display and AI experience, to EU consumers at Europe’s largest consumer electronics fair, IFA, on 5th September. It has so far garnered significant praise from leading global tech media, winning numerous ‘Best in show’ awards. These accolades from respected tech publications underscore HONOR’s successful push to the forefront of foldable technology, with the HONOR Magic V3 setting new benchmarks for design and functionality in the competitive flagship device landscape.
Bond Zhang, HONOR’s UK CEO, added:
“The Magic V3 is a game changer, and we are delighted to see that customers are as excited as we are to get their hands on our latest foldable device. It’s also great to see the demand for the foldable category continuing to rise, and we are proud that HONOR can deliver this type of innovation to UK customers.”
With a sleek folded thickness of 9.2mm[2] and featherlight body weighing just 226g, the HONOR Magic V3 rivals the slimness and weight of a flagship bar phone, ensuring utmost portability for users. This feat is accomplished through the meticulous application of 19 innovative materials and 114 microstructures, propelling foldable devices into a new era of precision and slimness. Featuring a dome-shaped octagonal camera module, the HONOR Magic V3 seamlessly combines the architectural beauty of dome structures with technological innovations. This camera module showcases a diamond cut, adding an element of elegance and sleekness to the device’s overall appearance.
Adding to its durability, the HONOR Magic V3 incorporates a Special Fiber into its body material, enhancing impact resistance by 40 times compared to other flagship bar phones while reducing the back cover’s thickness by over 30%. Moreover, featuring the proprietary HONOR Super Steel Hinge, the device can withstand up to 500,000 folding cycles and has attained the prestigious SGS Durability Certification. Fortified with the HONOR Super Armored Inner Screen and HONOR Anti-scratch NanoCrystal Shield, the HONOR Magic V3 is crafted to endure the rigors of daily use.
Equipped with a 6.43-inch external display and a 7.92-inch internal foldable screen, the HONOR Magic V3 delivers an immersive dual-use experience, offering an enjoyable visual journey to users. Dedicated to prioritizing user well-being and comfort, this device incorporates a range of innovative eye-comfort features, such as the world’s first AI Defocus Display technology, 4320Hz Risk-free PWM Dimming, Dynamic Dimming, Circadian Night Display and Natural Tone Display.
In addition, the HONOR Magic V3 is packed with an advanced 5150mAh. Third-generation Silicon-carbon Battery, supported by the lightning-fast 66W Wired and 50W Wireless HONOR SuperCharge, ensuring users an uninterrupted and stress-free mobile experience. Featuring the innovative HONOR Falcon Camera System which encompasses a 50MP Periscope Telephoto Camera, a 50MP Main Camera, and a 40MP Ultra-wide Camera, the device promises unparalleled imaging quality and versatility for users seeking stunning smartphone photography.
HONOR Magic V3 offers a host of intelligent features. These include Magic Portal on Foldable, along with on-device AI enabled photography features like HONOR AI Motion Sensing for Lightning-fast shots, and the HONOR AI Portrait Engine for portrait enhancement. Collaborating with Google Cloud, HONOR enriches a range of productivity features supported by Google’s AI models and Cloud technologies to empower users to improve overall efficiency, including HONOR AI Eraser, Face to Face Translation, and Translation tools in HONOR Notes. These deliver on HONOR’s promise of a new era of AI-enabled versatility and productivity, catering to the evolving demands of business and professional users.
Colour and Pricing
Inspired by the wonders of natural landscape, the HONOR Magic V3 is available three stunning colorways[13]: Reddish Brown, Green and Black, starting at £1,699 in the UK and is be available from honor.com/uk, O2, Three, Amazon, Argos and Very.
The HONOR Magic V3 will also be available from both EE and Vodafone, with availability due to be announced in the coming weeks.
For a limited time only, UK customers purchasing through one of HONOR’s retail partners will be able to claim Bang & Olufsen Beoplay HX headphones worth £549 with their purchase of HONOR Magic V3.
Customers who purchase HONOR Magic V3 from honor.com/uk, will not only be able to take advantage of a 24 month interest free offer, but for a limited time will be able to claim a £300 Discount Code plus a HONOR Magic-Pen, HONOR Watch 4, HONOR Earbuds X6 and other gifts totalling £383.