If, however, you want to pretend to be a gerbil you can try out the Sony Wheel. It’s going to be coming to a shopping centre near you soon and is currently in Westfield Stratford until March 16th. It’ll then be appearing in the Birmingham Bullring, the Manchester Arndale Shopping Centre and the Eldon Square Shopping Centre in Newcastle.
It’s not just about a big wheel though. This is an experiential roadshow to show off the latest Sony SmartWear and the Xperia Z3 we reviewed. Step into the big wheel and you’ll experience and see the Sony devices yourself, with low-light photography, waterproof technology, the Lifelog app and enhanced battery life.
Further details below.
17th February, 2015 – Sony has created a high-tech, interactive fitness wheel to show consumers how to enhance their everyday experiences with SmartWear and Xperia™ Z3. Using cutting edge technology, the Sony Wheel launched at Westfield Stratford over the weekend as part of an experiential roadshow that will tour the UK.
Demonstrating the industry leading features of Sony’s latest SmartWear and Xperia Z3, shoppers can take a spin in the 3.2m high wheel and experience the journey for themselves. Users are immersed in numerous first person narratives which bring to life Sony’s latest devices, proving that they really can enhance your life with useful and measurable information.
Walking the wheel highlights the unique specifications of Sony’s SmartWear and Xperia™ Z3, from waterproof technology to low light photography features. Take a run in the rain; track your walk to work and revisit every moment on Sony’s accompanying Lifelog application. And with an unrivalled battery life, Xperia Z3 can deliver up to two days of use, outlasting its competitors.
The Sony Wheel is currently located at Westfield Stratford until 16th March, and will then be touring the UK’s biggest shopping centers including Bullring Birmingham, Manchester Arndale Shopping Centre and Eldon Square Shopping Centre in Newcastle.
