DISTINCTLY DIFFERENT. DISTINCTLYBLACKBERRY.

TCL COMMUNICATION LAUNCHES ALL-NEW BLACKBERRY® KEYone TO THE WORLDAT MWC 2017

BARCELONA – February 25, 2017 – Today, TCL Communication, a leading global smartphonemanufacturer, unveiled a new BlackBerry smartphone to the world – the BlackBerry KEYone. This launchrepresents the first BlackBerry smartphone released from TCL Communication under a new brandlicensing agreement signed in December 2016 with BlackBerry Limited. Offering users all the greatsmartphone features you’d expect – like great camera, display and design – in a distinctly differentexperience, the KEYone pairs the best of BlackBerry Limited’s software and security with TCLCommunication’s commitment to delivering high-quality, reliable smartphones to customers around theworld. The BlackBerry KEYone will be available globallyi beginning in April and will be priced at or under £499 GBP.

“Impressively designed to be distinctly different, the BlackBerry KEYone reimagines how we communicateby offering unmatched productivity and the world’s most secure Android smartphone experience,” saidNicolas Zibell, CEO for TCL Communication. “We’re humbled to play such an important role in the futureof BlackBerry smartphones, which have been so iconic in our industry, and we’re eager to prove to theBlackBerry community that their excitement around this new BlackBerry smartphone is something theycan be proud of as well.”

“We want to congratulate TCL Communication on the launch of KEYone,” said Alex Thurber, Senior VicePresident and General Manager of Mobility Solutions for BlackBerry. “We have worked closely with TCL tobuild security and the BlackBerry experience into every layer of KEYone, so the BlackBerry DNA remainsvery much in place. We couldn’t be more excited to help bring it to market and introduce it to BlackBerryfans.”

DISTINCTLY DIFFERENT

Tucked into an anodized aluminum frame and soft touch textured back, this new BlackBerry smartphone isbuilt to offer the best in durability while still remaining easy on the eyes. Featuring a 4.5-inch display(1620×1080 resolution / 434 PPI 3:2 aspect ratio) with Corning ® Gorilla® Glass 4 that offers greater impactand scratch resistance, the KEYone combines a touch display with a physical keyboard to give users moreuseable space for typing than a typical 5.5-inch all-touch smartphone.

With BlackBerry KEYone, you can forget what you knew about keyboards. The device’s Smart Keyboardresponds to touch gestures mimicking the heritage of the BlackBerry trackpad making web browsing,reading emails and writing messages with flick typing a much smoother and intuitive experience. ThisSmart Keyboard can also be easily programmed to launch up to 52 customizable shortcuts, such aspressing “I” for your inbox or “M” to access maps; providing even greater ease of use. In addition, KEYoneis the first smartphone to provide the security of a fingerprint sensor built directly into the keyboardspacebar, for added functionality and security.

DISTINCTLY BLACKBERRY

Beyond the iconic BlackBerry design that’s been curated for the modern user, the BlackBerry KEYonecomes with a number of features and security enhancements making this smartphone distinctly BlackBerry.Out of the box, the device runs Android 7.1 – giving users access to the entire Google Play store and apps- and will receive Google security patch updates. It comes loaded with BlackBerry Hub®, bringing all yourmessages into one consolidated place; including emails, texts and messages from any social mediaaccount. Another benefit of BlackBerry Hub, is the ability to manage multiple email accounts withoutswitching between apps, with support for Gmail, Yahoo Mail, Outlook, Microsoft Exchange accounts, andmany other IMAP and POP3 email providers.

What really sets a BlackBerry smartphone apart from any other Android device are the enhanced securityfeatures built into every device right from the start. From a hardened operating system to BlackBerryLimited’s proprietary technique for establishing a hardware root of trust adding security keys to theprocessor, the BlackBerry KEYone is intentionally designed to offer the most secure Android smartphoneexperience possible. This device comes pre-loaded with DTEK™ by BlackBerry, offering constant securitymonitoring and protection of your operating system and apps by letting you know when your privacy couldbe at risk and how you can take action to improve it. A quick glimpse lets you see the overall security ratingfor your device and provides simple access allowing you to easily improve your security status. ThisBlackBerry security application monitors your other apps, alerting you if one is accessing your camera totake a picture or video, turning your microphone on, sending a text message, or accessing your contacts orlocation.

THE BLACKBERRY KEYONE EXPERIENCE

Beyond the design and security features making the BlackBerry KEYone so distinct, these additionalfeatures truly reinvent mobile communications for the business and enterprise user. At the core of this newBlackBerry smartphone is the Qualcomm® Snapdragon™ 625 mobile platform with the Qualcomm®Adreno™ 506 GPU. This means BlackBerry KEYone users will enjoy long battery life thanks to moreefficient battery usage and fast LTE speeds for super-fast file sharing. It includes Qualcomm® QuickCharge™ 3.0 technology, making it possible for the 3505 mAh battery on the KEYone – the largest ever ina BlackBerry device, to receive up to 50 percent charge in roughly 36 minutes. And for when you only havea few moments to grab a fast charge, BlackBerry’s Boost can turbo charge your battery to get you the mostcharge with the limited time you have.

“We are proud to be working with TCL on the BlackBerry KEYone,” said Enrico Salvatori, senior vicepresident and president, Qualcomm EMEA. “The Snapdragon 625 mobile platform with X9 LTE and theAdreno 506 GPU is purpose-built for users who demand superior performance and connectivity coupledwith outstanding battery-life.”

The BlackBerry KEYone experience would not be complete though without agreat camera. That’s why it includes a 12MP rear camera with the industry leading Sony IMX378 camerasensor. With a large pixel size (1.55μm) and Phase Detect Auto Focus, moments captured on theBlackBerry KEYone will be ultra crisp and clear. And for when you have to take a video conference on thego, it includes an 8MP front camera with fixed focus and 84-degree wide angle lens.

For more information about the BlackBerry KEYone and to register for pre-order updates, please visitwww.BlackBerryMobile.com.

About TCL Communication

TCL Communication Technology Holdings Limited (TCL Communication) designs, manufactures andmarkets an expanding portfolio of mobile and internet products and services worldwide under three keybrands – TCL, Alcatel and BlackBerry. The company’s portfolio of products are currently sold in over 160countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific, TCLCommunication ranked as a top-10 global smartphone manufacturer by IDC. Headquartered in Hong Kong,TCL Communication operates nine R&D centers worldwide, employing more than 13,500 people across theglobe. For more information, please visit www.tclcom.com.

TCL is a registered trademark of TCL Corporation. All other trademarks are the property of their respectiveowners. Alcatel is a trademark of Alcatel-Lucent used under license by TCL Communication.

Trademarks, including but not limited to BLACKBERRY and EMBLEM Design are the trademarks orregistered trademarks of BlackBerry Limited, used under license, and the exclusive rights to suchtrademarks are expressly reserved. All other trademarks are the property of their respective owners.BlackBerry is not responsible for any third-party products or services.

Qualcomm, Snapdragon and Adreno are trademarks of Qualcomm Incorporated, registered in the UnitedStates and other countries. Quick Charge is a trademark of Qualcomm Incorporated. QualcommSnapdragon, Qualcomm Adreno and Qualcomm Quick Charge are products of Qualcomm Technologies,Inc.