During the launch of the Samsung Galaxy SIII we saw the new “Samsung Mobile PIN” stores. Samsung call these “PINS” because they’re like moving pinpoints on a map, but we’re going to call them pop-up shops because .. we can.
Inside these cleverly designed stores you’ll find friendly and knowledgeable staff who can guide you around the SIII.
Even if you don’t buy one right there, you can at least upgrade safe in the knowledge that you’ve tried out the actual phone itself (not just a plastic dummy model) and had all your questions answered before you dive into another two year contract.
The first two Samsung Mobile PINs will open on May 29 th in London at Westfield Shepherd’s Bush and Old Spitalfields Market. During the summer, Samsung will launch two additional PINs in Hyde Park and Olympic Park.
If you’re not near London, have a look at our Samsung Galaxy SIII Photo Special and video demo to get a flavour of this new handset.
SAMSUNG MOBILE PIN, PREMIUM POP-UP EXPERIENCE SPACE LAUNCHES TO INTRODUCE THE GALAXY S III
An innovative destination inviting customers to experience Samsung’s smart mobile devices
25 May 2012, London, UK – Samsung Electronics Co., Ltd, a global leader in wireless communications, today announced the launch of the Samsung Mobile PIN, an innovative new space that will be one of the first European locations to sell the Galaxy S III, starting in London from May 29 th .
To celebrate the launch of its new flagship smartphone, the Galaxy S III, Samsung Mobile PIN offers the first premium pop-up experience space. The Samsung Mobile PIN will encourage consumers to fully interact with the latest intuitive technology and to try out Samsung solutions. The conceptual idea of the PIN is a moving landmark experience like a pinpoint on a map.
Younghee Lee, Samsung’s Senior Vice President and Head of Global Marketing at Mobile Communications Business, said, “We welcome everyone to this dynamic and energetic place to fully experience and enjoy all the core features of Samsung mobile products”.
Visitors to the Mobile PINs will meet fully trained staff members who are on hand to share their product knowledge and provide demonstrations, allowing customers to try out Samsung’s smart mobile devices, functions, services, and apps.
The first two Samsung Mobile PINs will open on May 29 th in London at Westfield Shepherd’s Bush and Old Spitalfields Market. During the summer, Samsung will launch two additional PINs in Hyde Park and Olympic Park.
Samsung Mobile PIN Design
Samsung Mobile PIN is a unique glass-housed engineering marvel that is easily moved to different locations. One of the more prominent exterior features of the PIN is its walls, built with a two-way customised mirrored glass. Within the PIN, the furniture has been specially designed for showcasing the product experience and for being flexible and expandable to fit perfectly in any location.
Additional Events
Visitors are also invited to participate in events surrounding the Mobile PIN, such as the Galaxy Studio event. Using the Galaxy S III and Galaxy Note, customers will have a hands-on opportunity to learn more about the unique and fun features in Samsung smartphones. Visitors will be able to compete in events like a drawing competition using the Galaxy Note.
Samsung GALAXY S III
Designed for humans and inspired by nature, the Galaxy S III is a smartphone that recognises your voice, understands your intention, and lets you share moments instantly and easily.
This sleek and innovative smartphone has enhanced intelligence to make everyday life easier. With Samsung Galaxy S III, you can view the content like never before on the device’s 4.8 inch HD Super AMOLED display. An 8MP camera and a 1.9MP front camera offer users a variety of intelligent camera features and face recognition related options that ensure all moments are captured easily and instantly. The Galaxy S III is powered by Android™ 4.0, Ice Cream Sandwich, with enhanced usability and practicality to make life easier. Packed with intuitive technology, the Galaxy S III delivers a uniquely personalised mobile experience.