Heading somewhere nice over the next couple of weeks? Well, if you’re passing through LHR you’ll find that Terminal 5 has had a rather massive makeover.
The Heathrow terminal is to be converted into a rather large advert for the Samsung Galaxy S5. There’ll be branding and promotion on 172 LCD screens, on signage, wayfinding and the website itself. It’s the first time that the airport has been taken over in this way and we assume that a LOT of money has changed hands.
The changes will see T5 branded “Terminal Samsung Galaxy S5” for the fortnight and advertising on entrance and drop-off locations, in the lounges, at security and at the gates. Basically, you will NOT be able to escape pictures of the Samsung Galaxy S5 if you’re heading there.
You can also head to the Dixons Travel store inside the terminal to try out the phone yourself.
‘WELCOME TO TERMINAL SAMSUNG GALAXY S5’ –SAMSUNG STAGES FIRST EVER TAKEOVER OF HEATHROW T5
16 th May 2014, London, UK – Samsung is set to dominate the world’s busiest terminal by rebranding Heathrow Terminal 5 as ‘Terminal Samsung Galaxy S5.’ The activity, in conjunction with JCDecaux Airport, is set to raise awareness of Samsung’s flagship mobile and is the first time Heathrow has permitted a brand takeover of Terminal 5.
The revolutionary two-week campaign, which kicks off on 19 May, sees Samsung take over the signage, wayfinding, website and every single digital screen at the UK’s newest terminal to promote the launch of its iconic Galaxy S5 mobile. Reaching the thousands of passengers who travel through the terminal each day, this extraordinary partnership will take Samsung brand awareness to a whole new level.
Russell Taylor, Vice President, Corporate Marketing, at Samsung Electronics UK & Ireland, said: “We are always looking for ways to maximise brand impact and this activity is testament to that. The partnership with Heathrow Airport and JCDecaux Airport was a one-off opportunity to push the boundaries like no other brand has been allowed to do before.”
The initiative includes all signage throughout the Terminal Samsung Galaxy S5 terminal – at the entrance and drop-off locations, in the lounges, at security and at the gates. In addition, all 172 digital panels in the main terminal, gate rooms and baggage reclaim areas will feature the rebrand ‘Terminal Samsung Galaxy S5’ and images of the Galaxy S5 smartphone.
Online visitors to the Terminal 5 site will also experience a rebranded ‘Terminal Samsung Galaxy S5’ home page. In addition, signage in the airport lounges will drive passengers to the Dixons Travel stores where they can try out the phone for themselves.
